We all know that quitting smoking pays in more ways than one, offering substantial benefits to both your health and finances.
But a new life insurance company called Reviti claims to take this further by cutting insurance premiums for smokers who switch to less damaging alternatives, or quit altogether.
But there's a twist - the company is owned by Philip Morris, the tobacco giant behind Marlboro and Chesterfield cigarettes.
The company has immediately come under fire from anti-tobacco campaigners, who have branded Reviti 'twisted', accusing Philip Morris of using it as a vehicle to market its new 'smoke free' tobacco devices.
But motives aside, is what the company offers actually any good? And could smokers benefit from taking the deal? We take a look...
While Reviti's life insurance is available to people who have never smoked, it is mainly designed with smokers, vapers, and ex-smokers in mind.
While those who've never smoked will get the cheapest premiums, those who use e-cigarettes will also receive a discount, of 2.5 per cent.
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